Nov
15
9:30 AM09:30

News Writing Workshop

Standing out in a sea of generated content has never been harder. Our high energy News Writing Workshop is packed with practical tools to ensure your story is the one that gets used.

Ideal for agency and in-house news writing beginners or intermediates looking to develop their news sense and writing skills, our friendly, small group model offers an intensive, personal training experience. We’ll explore…

  • how to cater to the changing media landscape

  • what journalists do and don’t want

  • news release structure and frameworks for architecting copy

  • balancing commercial messages and keywords within an editorial agenda

  • creating compelling headlines and quotes

  • writing for different audiences and channels

  • effective editing techniques

Workshop cost: £150 per person

Please contact nina@so-what.co.uk or maria@so-what.co.uk for booking and more details

Bloody brilliant! This will definitely help. Thanks.
— Third City workshop attendee
Maria and Nina really know their stuff. But that’s not the biggest asset they bring. What stands them apart is their obvious passion for what they do and the way they’re able to translate writing theory into meaningful practice. Our team enjoyed every minute of their workshop and we’ll definitely be using them again.
— Mandy Sharp, founder, Tin Man Communications
Our members told us So What’s session boosted their confidence and gave them great tools and strategies to apply to their everyday role.
— Charity Comms
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